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Diversity Policy

At Juice Reel, we believe that diversity of thought, background and experience strengthens our work, enriches our content and builds better insights for our community of sports-betting and analytics users. A team that reflects different viewpoints, identities and life experiences helps us analyse data more creatively, ask smarter questions, and serve our audience with fairness and respect.

What Diversity Means to Us

When we refer to “diversity,” we’re talking about differences across dimensions such as:

  • Gender, gender identity and expression

  • Race, ethnicity and national origin

  • Age and generation

  • Educational, professional and cultural background

  • Neuro-diversity, physical ability and health status

  • Socio-economic background

  • Geographic region and sports market experience

Our Commitments

  1. Inclusive Content & Team

    • We aim to include voices from a broad range of sports, geographies and betting communities in our commentary and analysis.

    • We encourage contributions from analysts, writers and data scientists who bring varied backgrounds, viewpoints and lived experiences.

  2. Equal Opportunity & Respect

    • Our hiring, contracting, editorial and contributor processes are designed to uphold fairness, equity and transparency.

    • All individuals engaged with Juice Reel—employees, freelancers, partners, contributors—are treated with dignity and respect, and free from discrimination or harassment.

  3. Representation & Voice

    • We strive to represent a spectrum of bettors, sports fans, analysts and tech professionals in our content and resources — not just the most typical or dominant viewpoint.

    • We pay attention to how our language, data and commentary can include or exclude audiences, and we seek to make our tools accessible and understandable to diverse user groups.

  4. Continuous Growth & Accountability

    • We review our teams, content and user feedback to identify gaps in representation, perspective and voice.

    • We will track our progress (qualitative or quantitative) and iterate our practices as our company grows and the industry evolves.

Why It Matters

A diverse and inclusive approach helps us:

  • Deliver richer insights and challenge group-thinking in sports analytics.

  • Build trust with a broader audience of bettors, regardless of background or experience.

  • Ensure our platform and educational resources remain relevant, fair and accessible.
    Studies show that teams and organisations which embrace diversity and inclusion tend to perform better, innovate more and engage users more effectively. AIHR+1

How You Can Help

If you have suggestions, observations or feedback about diversity and inclusion at Juice Reel — whether in our content, our team makeup, our community or our user experience — we encourage you to reach out to us at support@juicereel.com. Your input helps us improve our inclusive practices and serve you better.